+2 votes
by (200 points)
Hey everyone, what are your thoughts on layering in interest targeting on a Look-Alike Audience? Yay or Nay?  
Hey everyone, what are your thoughts on layering in interest targeting on a Look-Alike Audience?

1 Answer

+2 votes
by (10.8k points)
Nay nay nay
by (200 points)
May I ask why?  
by (10.8k points)
Because you already have a lookalike audience that's been made to look like your source audience. Why would you want to restrict it? If you're that confident in your interest targeting, then you wouldn't need a lookalike?  
by (200 points)
That makes sense. Thank you!  
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