I think I know my issue, but I figured I’d post here anyways to see if anyone else has any ideas. E-Com Store - Resistance Band Niche - Branded Product I started a TOF campaign focused on ThruPlays to an audience that I’ve had some success with in the past and is likely to be interested in my product. Video is a workout instruction using bands. It’s been running for about 4 days and has generated about 10k in Thruplays. I created a conversion MOF campaign for ATC with a different video targeted to the ThruPlays. It’s a video to explain the product better, showing customers using it and captions. No offer, just your typical warm lead content. Goes straight to the product page. The issue I’m facing is it’s blowing through my budget and getting very poor results. People are liking the video, but not adding to cart and barely clicking the link to get to the product page. So at first glance, I think this would be an issue with creative/copy right? Not compelling enough to get people to click? Just looking for some feedback. Thanks
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