Question

I work for a ecomm company in acquisition, what are some KPIs you guys measure? And why? Thank you in advance!  

Answer 1

I wrote a whole article on this topic, granted it's going over the KPI's of a 6 figure website but they still apply to larger websites. Here are my KPI's in a nutshell: Net Profit History Propriety Branding Automation (clean financials would be another one) You can view the post here:  
https://www.facebook.com/branden.l....89265

Answer 2

ROAS, LTV:CAC, time between first and second purchase, with all three targets set within your cash flow capabilities.  

Answer 3

Cost per acquisition. Average Order Value Lifetime Customer Value

Answer 4

Lifetime value Customer acquisition cost First order value Reorder value Average order value Payback period ROAS ROI Profit Margin

Answer 5

Only ROAS:)

Answer 6

Thanks everyone! This is great! Pretty much along the same lines of what my KPIs are too!