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Anyone know how to exclude blue collar type people or lower than $100k/year income?

+48 votes
by (510 points)
Anyone know how to exclude blue collar type people or lower than $100k/year income? We are targeting executives and entrepreneurs, however we still get a ton of blue collar workers who aren’t a fit for us
Anyone know how to exclude blue collar type people or lower than $100k/year income?

33 Answers

+23 votes
by (870 points)
 
Best answer
Exclude: poor people
0 votes
by (10.8k points)
Advertise on LinkedIn
by (510 points)
@appel for a b2c program that is embarrassing and private?  
+8 votes
by (1.9k points)
Zip codes. Job type. It’s pretty simple stuff.  
by (510 points)
@theona868 tried all those
by (1.9k points)
@decommission4 - what type of campaign are you running? Traffic, conversion, lead gen.?  
by (510 points)
@theona868 conversion, lead gen, emails
by (1.9k points)
@decommission4 - On your Lead Gen. form, simply ask them if they earn 100K+. the best way to use lead gen. forms is to qualify them on that form.  
by (510 points)
@theona868 interesting. So add more friction to the initial opt in?  
by (1.9k points)
@decommission4 - yeah, you'll filter through the less qualified leads. what is your product or service you are generating leads for? (Because I can give you a couple other questions to add to the form to qualify them)
by (510 points)
@theona868 high ticker coaching for married business owners. We definitely get those guys and our ROAS is about 15x so nothing to complain about. But we want to be more efficient with our application process. Thankful we have auto filters to cancel bad apps, but a few still slide through and we have to cancel too many
by (1.9k points)
@decommission4 - 15X ROAS is good. Facebook will optimize up, so maybe that's what's happening here.  
by (510 points)
@theona868 yeah. We get really good applications, but as we scale I’m super concerned about quality for my sales team
by (730 points)
@theona868 @decommission4 yeah I agree. if you write with clear boundaries in your copy, we've seen an increase in quality with negligible increase in CPL. That's only in my experience advertising in the B2B tech and real estate industry.  
+14 votes
by (600 points)
Try different ad creative, imagery should work
by (510 points)
@vega95 done
+30 votes
by (7.8k points)
Maybe try a lookalike of your most qualified cohort?  
by (510 points)
@deodar done
by (430 points)
@decommission4 If your most qualified cohort is full of blue collar workers, your cohort is trash and you should start collecting more qaualified leads before experimenting too much. After you collected enough data, you should build the lookalike Audience.  
+20 votes
by (1.1k points)
Your targeting isn’t the problem, your messaging is. You have to use “dog whistle copy” which means your ad should only speak the language of your ideal customer. Your messaging should attract who you want but repel would you don’t want. We did this within financial advisors who ONLY want the higher net worth individuals.  
by (510 points)
@cedric15918 financial advisors have a specific outcome for a specific client. Our outcome is the same no matter the client. The difference literally comes down to money for most bad applications
by (1.1k points)
@decommission4 What do you guys do?  
by (510 points)
@cedric15918 high ticket coaching for married business owners
by (1.1k points)
You can easily repel all the lower income individuals with your messaging with high ticket coaching. But to pick at what you said, if you serve everyone then you serve no one so it’s best to market your business as getting a specific client a specific result that when you get the best results.  
by (510 points)
@cedric15918 How would you repel lower income individuals?  
by (1.1k points)
I don’t understand your business like you do. But to give you a quick example. Russel Brunson didn’t like working with businesses that don’t know anything about online marketing because they wouldn’t ever buy his higher ticket items. So. He created a lead magnet that would only attract his ideal prospects (people who understand online marketing). The lead magnet was “121 proven splits tests to test in your business”. The people he didn’t want to work with wouldn’t claim that offer because they had no idea what a split test is. You have to ask yourself this question. What kind of problems are higher income business owners experiencing that lower income people are not and create an offer to solve that problem. This can be as simple as creating a helpful video.  
by (190 points)
@cedric15918/activity" class="qa-user-link">cedric15918/activity" class="qa-user-link">cedric15918/activity" class="qa-user-link">cedric15918 You're exactly right. It's hard to say without knowing exactly what you've tried @decommission4 but more than likely it's messaging/content. You really need to anticipate, know the pain points of your market, and address them before they have a chance to say anything. Especially if you're using a lead magnet like @cedric15918/activity" class="qa-user-link">cedric15918/activity" class="qa-user-link">cedric15918/activity" class="qa-user-link">cedric15918 said to target them. The only thing I have to add expands on what @cedric15918/activity" class="qa-user-link">cedric15918/activity" class="qa-user-link">cedric15918/activity" class="qa-user-link">cedric15918 said about targeting which is to just address things that haven't worked for your ideal audience and what makes your approach unique to solve their pain. There are a plethora of methods but again I don't know what you've tried at this point in time so I can't say much else. Hope it all works out for you.  
by (510 points)
@evenfall953 it’s working fine. I’m just looking for exclusion ideas. For some reason I’ve only seen one or two good ideas. The rest is basic.  
by (540 points)
@decommission4 If it was working fine, then you wouldnt need help. If your content was good it would exclude people who are not a good fit. There is usually not some magic button that you are missing. Wrote good content and let the algorithm do the work
+28 votes
by (550 points)
State in your copy who it is and isn’t for?  
by (510 points)
@theis7480 we do. It’s all over the LP, copy, etc
+8 votes
by (520 points)
Tell them it costs a bunch of money right on the upfront and don't offer payment plans
+16 votes
by (560 points)
Maybe try including that they like luxury brands WHICH are not obvious (use audemars piguet not rolex)
+24 votes
by (710 points)
Most blue collar have more money than most white collar folks. Plumbers, Electricians make more than some lawyers. Don't what you're know what you're selling, but you may be excluding many from the opportunity.  
by (510 points)
@reed those guys have been our worst sales calls. They have zero credit and no disposable income. Also they tend to not have the emotional intelligence we require when working with them
+18 votes
by (2.9k points)
The income targeting uses Zip codes, zip codes are not so great(obv by your results). I’d try to increase the “grade level” of your copy, perhaps the offer is not resonating with someone who has the income your are targeting. I’d also consider that those who have $$$ are more aware of financial advisors and might or do have their own perceptions of them. What are you offering?  
by (510 points)
@englishman6819 its a high ticket coaching program. We have several clients all attorneys, doctors, franchise owners, etc. but it’s b2c product
+31 votes
by (1.2k points)
Been having this issue too. Used ZIP code, lookalike of customer list, and the household income parameter. Similar issue to only getting messages from roofing crews for a roofer client when you’re trying to find homeowners who need roof replacement or repair.  
+11 votes
by (9.9k points)
Buy the data and use that
by (810 points)
@castellanos what tools do you use for this that you love? I've been using limeleads and it's been hit and miss for us
+16 votes
by (980 points)
Use YouTube to build brand awareness and get granular with your targeting on cold audiences. Convert on higher quality audiences with retargeting campaigns on YouTube and Facebook. Obviously make sure you’re creative messaging is on point too.  
by (510 points)
@bugbear we are adding YouTube this week as the offer has been validated through fb ads
+29 votes
by (580 points)
You could make a custom audience with specific users NOT qualified and make an LAA out of that to exclude. Also things you may or may not have tried: be more specific and clear in your ad copy who is qualified, target high income interests (Golfing, frequent travellers, certain luxury brands etc. ).  
by (510 points)
@azucenaazure I was going to try the LLA exclude. We’ve done all the others. I can find gems in there, but we still have too many low level leads
by (580 points)
@decommission4 Yea try that. Circle back here and let me know how it works. I'm curious how that works for you and info-products (I assume yours is an info-product).  
by (510 points)
@azucenaazure nah. It’s high ticket coaching
by (580 points)
@decommission4 Trying to generate interest or leads for coaching is tough without a personal brand. You/your client needs to build a personal brand as a world-class expert and the coaching clients will come.  
by (510 points)
@azucenaazure we’ve got plenty of clients from cold traffic. Offer is validated. Now we are going to scale. So looking to maximize my ad spend by dialing in my targeting even more
+25 votes
by (560 points)
Is poor quality leads something you're experiencing recently or something that's been ongoing for a while?  
+31 votes
by (1.4k points)
Target by affluent zip codes
+1 vote
by (1.1k points)
Use luxurious power words, images and BEAUTIFUL PEOPLE
+31 votes
by (1.2k points)
I guess one problem you’ll face is that those not qualified still get there via FB who thinks they did qualify. So FB things, hey I got a bunch of these  get rid of them before they finish the form. Ask beter qualifying questions. Maybe even allow them to select the blue collar jobs and income levels ect but after signup don’t trigger the pixel and automatically send them an email, I am sorry but nah we don’t want you  (but nicer). An other idea I would try is have people make a small payment. Maybe 100 $ which either goes towards the job or gets refunded. This will stop all that don’t have money but maybe too many that do have money (I would still test it) paying money is be biggest qualifier  
+30 votes
by (540 points)
Can’t get around it. Qualify on the optin for by asking annual revenue levels. Those that fit your desired $ bracket move through the funnel. Those who are below the desired $ levels, move into a different flow selling a lower cost digital course to recoup the ‘wasted’ spend.  
+30 votes
by (2.4k points)
We usually go for things like first class travel, luxury goods, luxury cars, etc.  
by (510 points)
@forgat10 yup. Those have worked. But we still atttact “wannabes”
+14 votes
by (890 points)
Advertise on LinkedIn and target by job seniority, it is way more expensive but definitely worths it.  
+4 votes
by (1.3k points)
High ticket?  
by (510 points)
by (1.3k points)
Services or products? If you are selling services 10k + You need someone that do lead gen and someone that closes those deals.  
+13 votes
by (570 points)
Executives don’t generally waste time on Facebook or Instagram. Get on LinkedIn.  
by (510 points)
@megilp That’s simply not true. I’ve got a lot of executives on my list. Yes a lot don’t, but there are plenty that do
by (570 points)
@decommission4 don’t generally. Higher ROAS across the board for white collar through other channels.  
by (510 points)
@megilp We are at 15x ROAS. I feel pretty good about that
by (570 points)
For white collar executives? Through Facebook ADs?  
by (510 points)
@megilp Yep. Attorneys, VP, CEOs, doctors. All through fb
by (1.1k points)
@megilp that’s an assumption. Unless you spent a good amount of money testing this and have data to back it up
by (570 points)
Yea I’m just trying to help. I use to run a marketing agency back in 2015 primarily using FB ADs and had the same issue. I since opened a masonry construction company and am in that blue collar/white collar hybrid. Our ad spend is close to $30, 000 a month and I know me personally I would never trust someone from Facebook with that type of budget.  
by (8.4k points)
Everyone is on Facebook. B2B, blue collar, white collar. The world uses FB more than anything else.  
by (560 points)
Stats prove that white collar uses facebook substantially. We (I say 'we' because my husband and I are $100k+) just use it differently. I'm in the real estate arena so I get targeted for high end home sales, home furnishings, home renovations, decor, etc and my husband gets targeted for high end products and services related to his career and hobbies . He's swamped with ads and outreach campaigns from $100k+ executive recruiters. We have both found some incredible resources through Facebook ads. When the targeting is done properly, its great for both parties.  
+16 votes
by (420 points)
LinkedIn can solve for this much better than FB, but if you insist you should check out the zip code options.  
+32 votes
by (410 points)
I guess they all lied how much money they make and what kind of jobs they have. Shows how reliable FB is.  
+21 votes
by (480 points)
You can scrape emails from linkedin of people that are exactly what you are looking for, and then import email addresses to create a look-a-like audience in FB
by (890 points)
@dona9 any software you recommend for scraping on LinkedIn? Thank you in advance
by (480 points)
@berry I know someone that has a proprietary software, let me check with the guy
by (220 points)
@berry You can use Lusha, hunter. io, skrapp I can tell you how can you create a system by using their free trials only
by (890 points)
@kampala7340 thank you! I'll be very grateful if you tell me about creating the system with them! :)
by (220 points)
@berry DM me
by (150 points)
How legit is it to import the emails? Chances of getting banned? As it's a good idea.  
by (480 points)
@amand259 it’s very legit to create an audience based on emails, no issues at all that I know of. My friend is getting results for very cheap using this method
by (150 points)
@dona9 thanks.  
by (550 points)
Would also like these free trials haha
by (510 points)
@dona9 this violates Facebook terms of service. You have to have email consent to upload their emails. They started enforcing it in 2018
+35 votes
by (410 points)
Us the experian credit database
+28 votes
by (3.1k points)
What do you want? Over 100k a year or no blue collar? Because a blue collar job is just as likely to make six figures as is a white collar job. Maybe you should research your demographic a bit more?  
+28 votes
by (410 points)
On ads targeting you mean?  
+47 votes
by (390 points)
Do an affiliate deal with an influencer that speaks to your demo and has an engaged audience. Pay them for the post with a swipe up to your lander and pay a lead gen fee and conversion fee and get those influencers working for you.  
+41 votes
by (1.7k points)
Put an income question on the form and take people under 100k to a sorry we cant help you page, pixel them and exclude them, and if u want to monetize them redirect those users to an affiliate offer or something they may be interested in
by (510 points)
Love that. We definitely plan on having an info course once we've hit a certain revenue amount per month. But, only wanting to talk to that level of clients for now. Appreciate that. #legend
by (1.7k points)
Also forgot to mention dont only exclude those people who dont qualify, but also LAL them and exclude 1% of those :)
by (510 points)
@azucenaazure Burd yep. i figured thats what you meant. thanks bro!  
+48 votes
by (2.6k points)
I did a LAA of my Boat Owners list
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