Question

Question.  What would be an acceptable ROI on running an ad that would be considered successful enough to invest more money.Question. What would be an acceptable ROI on running an ad that would be considered successful enough to invest more money. And how long should you run with the same audience? I'm new at all this and could use a few pointers. Thanks!  

Answer 1

I think there is a lot to unpack here. but I’ll keep it short and sweet. If by ROI you actually mean your true return on ALL of your costs. then the answer is: If ROI > the value you place on the time, energy, and stress to manage it. then scale up In theory 1. 001 is profitable, but probably not if you include your time. If you are talking about just ROAS then over 1 is good, but if you have a great lead capture system and plan to do email remarketing down the road, then under 1 can be worth it sometimes. Just depends on your funnel and objectives. Biggest advice is make sure to focus equal amounts of attention on your backend as you do your front end. Once people are in your funnel/store they are already paid for. so maximize conversions and LTV. You can scale Ads to the moon, but if your backend is crap then you’re just leaving money on the table.