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Anyone seen an increase in lead cost?

+6 votes
by (540 points)
Anyone seen an increase in lead cost? Several campaigns of ours went up by like 30% in the last 30 days
Anyone seen an increase in lead cost?

6 Answers

+5 votes
by (3.9k points)
 
Best answer
Cost is on the rise as more states open up and more advertisers come back on the platform. Wouldn’t say I’ve seen 30%, but it will rise. I have been enjoying 2014 CPMs though.  
+5 votes
by (2.2k points)
Sent u a msg.  
+4 votes
by (540 points)
Actually if I average it out across the adsets we’re pretty good
+4 votes
by (2.6k points)
Wouldn’t surprise me if there wasn’t a FB engineering team looking at the problem as we post.  
+3 votes
by (250 points)
My leads for yesterday were total shit. Lets see if it was a glitch or things becoming expensive
+6 votes
by (540 points)
Ended up being our best day lol (20 leads for 1 client, at this rate it will be 600 per month for life insurance) They’re newer lookalike audiences so needed to wait for them to optimize a bit
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