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Winner Creative Campaigns VS DCT Campaigns We are seeing far better ROAS when scaling DCT CBO campaigns in comparison to scaling winner creative CBO campaigns.

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by (260 points)
Winner Creative Campaigns VS DCT Campaigns   We are seeing far better ROAS when scaling DCT CBO campaigns in comparison to scaling winner creative CBO campaigns. What are other people seeing? Are your DCT campaigns far outperforming your winner creative campaigns also? Cheers!  
Winner Creative Campaigns VS DCT Campaigns We are seeing far better ROAS when scaling DCT CBO camp

1 Answer

+2 votes
by (1.3k points)
Yes! Seeming similar trends across accounts
by (260 points)
@fanatic do you think it's because the matching algorithm is getting more intelligent about audience / creative fit ?  
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