Question

I was told ad accounts "warm up, " kind of like pixels, so ad accounts "with data" do better. Is this true? (Maybe I misunderstood)

Answer 1

Pixel's dont "warm up". Ad accounts do get better at understanding who to target when you've fed it lots of information from various conversion data.  

Comments

Interesting. I thought a pixel could be used in any ad account and all the same data would be available. Will take your word for it though!  

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@appel exactly this @triode You'll need upwards of 500 conversions for your account to get moderately optimized and close to 5000 for it be somewhat accurate. My facebook account managers actually recommend 50k conversions but I find that to be them playing extremely safe.  

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@lawgiver Noted!  

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@triode nope not true. Pixel is just a piece of code that transfers actions from a source to your ad account

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@appel I would appreciate if you could give me the source of the information that the pixel does not save any data and only acts as a bridge between the actions and the ad account.  

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It’s the tractor harvesting the wheat, it’s not the warehouse that it’s stored in nor the bakery that makes the bread.  
https://developers.facebook.com/doc...ixel/

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@ader748 Thanksgart I really don't know about that. Maybe the pixel is only the transporter of the information, but if it isn't at least connected to a universal library in some way, it wouldn't make sense that you can share a pixel to other ad accounts. So in a technical sense it might only be the bridge between data and the library, but in reality it is strongly connected to the library and is able to transfer the data to other ad accounts (if you share the pixel).  

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@gibber2 So he gives you the evidence you asked for then you proceed to deny it. LOL Keep on believing what you believe.  

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@gibber2 if you shared a pixel with a brand new ad account nothing would be transferred over. Not sure if I, will or that article can make it any clearer?  

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@appel That's just not entirely true. If you select an even when creating an ad set, the event is linked to the pixel. And the pixel is linked to the "library of data / event". As I already said, maybe technically the pixel is only the transmitter, but it is also connected to the data (obviously). So it might not transfer the data from one ad account to the other, but it surely uses the previous data even if you shared it to another ad account (if you select an event that is linked to that specific pixel when creating an ad set on the new ad account). I think your point is that the pixel itself does not save any data. I agree with you on that but it does not matter because in the end it is linked to the event / data (it just not saves it itself). So I don't even see the point why you say the "pixel does not warm up" (which clearly is just a way of describing the algorithm getting smarter because it gets data), just because the pixel does not get smarter itself, but the library / algorithm connected to it. It was just a pointless comment, because everyone knew what he meant with "pixel warming up".