Question

I made a few purchases through a LLA adset but its gone quite. was thinking of changing the optimization From purchase to ATC to see what happens. shall i do this and shall i duplicate the adset or just edit the existing 1?  

Answer 1

Try to increase the size of your audience. Llas go quite when the most likely to convert audiences get exhausted

Answer 2

ALWAYS duplicate, then make changes to the duplicate, otherwise you risk messing up the original adset. For you scenario, you could duplicate and change the optimization and test them side by side to see which performs best.  

Comments

@de652 I am testing ATC with P but today ATC has taken all the CBO budget.  

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@choker put each objective into it's own campaign to prevent that from happening

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So duplicate into a new campaign all together?  

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@choker I'd duplicate the original campaign into a new campaign all together and then change the objective of the adset(s) in the new campaign and then run the original campaign at the same time as the duplicate campaign

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@de652 ok thanks bud