+1 vote
by (720 points)
DYNAMIC CREATIVE ADS (not Dynamic ads with catalog used for retargeting) This is probably a stupid question but: Why doesn't DCA ad set have a Learning Phase (They are "Active" from the start)? Are DCAs good for auto bid scaling assuming we don't populate all the assets (thus reduce the number of combinations for optimization)? Thanks :)
DYNAMIC CREATIVE ADS (not Dynamic ads with catalog used for retargeting) This is probably a stupid q

1 Answer

+1 vote
by (1.4k points)
 
Best answer
Idk why DCAs don't have learning phase. For scaling if you are hitting your desired ROAS just keep the DCA running and then split test the best combos by themselves at the same time to see of you can beat the DCA ROAS
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