A quick tip for you, when you're ready to launch, run LinkedIn "Inmail" traffic campaigns. Target by job function and choose HR. If you want only seniors to receive your ad, narrow down further and target by job seniority as well and choose managers and above. We do this with one of the biggest automotive brands in the world and it's the most effective thing. Notice that cost per Inmail sent will be $0. 3-$0. 8. it depends. But the open rate is around 60% which is very high and effective. I wish you the very best of luck!