Question

Anyone with Spa clients?  What are you guys doing?Anyone with Spa clients? What are you guys doing? Here in Mexico are to remain closed for at least a month. Trying to help and give ideas to my clients, worst case is closing.  

Answer 1

I would have an alignment meeting to look at what services they can offer and pivot towards these. Do they sell products when people visit then let’s get them on sale Get gift cards out as a way of generating revenue Start making sure your client is talking about consumer safety and making sure that they are the ones setting standards for cleaning etc Nothing like pacifying nervous people and then leaving the competition behind

Comments

@rowley great advice

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@mercado if there is FREE Covid certification available (my UK salon clients in London are doing this) then get the team to sit them

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Don’t switch to shoving FB ads down their throats ADD a shit tonne of value.  

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@rowley totally. Yeah we are trying to support even with more tools and not just ads. Would be very sad to see them close and they are great clients. I doubt theres some sort of certification, but will look, Mexico is usually so far behind on everything.  

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@mercado can they utilise Facebook Shops? Google Shopping is becoming free if they have products to sell Have they optimised Google my business properly Are they utilising the new COVID ALERT feature when they post on Facebook it’s a game changer and gets extra local reach

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@mercado but hey WHY not set the standard of no one is doing it they have time to explore and create a new service for salons

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Adapt Change Overcome

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Are they staying in touch with customers

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I mean are they emailing them. try not to let the comms dip

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Bro you are awesome. I appreciate this very much.  

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Undertake an analysis of the completion what are they up to and also what are they not doing You will find GAP expose it and drive a HECTOR sized digital strategy right in it

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@mercado hey fella. weather your in Mexico my friend or London UK or the UAE. we are all in the same boat. But one thing I will never do is be drowned in the negativity of this all We are fortunate in digital roles to be able to bring huge skills and added value We can help businesses by shining lights into darkened rooms to give them HOPE. Bro you can reach out and pick my brains any time I have been doing digital marketing for over 15 years and with iconic global brands

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@rowley literally taking note on everything. For sure will reach out to you

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@mercado no probs fella - that’s just some of the basics I would look at - a deep convo with your client will expose more ops They won’t close if your there supporting them Also local SEO is going to be HUGE fella. this is the same pattern as the recession of 2008 looking at statistical data - get a local SEO strategy in place Use their data to build out customer persona info and you can crush the social marketing

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@mercado it’s late here In UK but I am still working. but glad I saw your post. Most people on here gob off with crap that’s never going to work Go Customer Centric on you Salon client In fact use the above for some of your other clients

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Stay Safe Fella

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@rowley you rock. I sent you a dm. Stay safe too and have a great night

Answer 2

Get a booking system in place that allows for the company to take bookings and meets social distancing requirements

Answer 3

People are going to be SCREAMING for treatments

Answer 4

Discounted gift cards, prepaid discounted services with priority booking, curb side pickup of product and merchandise . sales that are weekly. People are really liking that.  

Answer 5

Gyms are selling online classes or equipment to workout at home. Wine and cheese tastings are now delivering and doing the wine tasting over a webinar. Maybe your spa can sell some products to do some relaxation kit to do self spa sessions at home or something around that