Question

CBO Scaling Who increases the budget daily by 20-30% and it works fine? Or what‘s your strategy?  

Answer 1

Duplication and 3x-4x budget, sometimes I do 25% increase daily. Really depends if you want to gamble or jo passive.  

Comments

@whish at first I‘m trying to go passive for some momentum and then I would be more „risky“. So both works for you right?  

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@banbury1 Yes. Just carefuly analyze and know when to scale it :) .  

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@whish yeah of course, that‘s key in terms of scaling. Thanks for your input ✌

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@banbury1 I got three phase scaling. 1phase is fidning winning ad-set, once found it scale 100% of the budget. Phase 2, find winning creative, when found it scale 3-5x :D

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@banbury1 No problem mate!  

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@whish the true scaller  

Answer 2

I don’t know if there is one answer to this question my friend, I had a conversation with a fb employee and I ask him the same thing he told me that audience size is a big factor to keep your numbers high also creatives that win on the auction is a big factor as well, frequency and many more factors can affect the performance of your campaign, I had CBO’s that I increase the budget x2 and x3 in one day meaning from 30€ to 60€ and to 90€ the same day and they worked fine and others increased a couple of € and got messed up, hope that helps ✌️

Comments

@odum4344 damn it always ends up in testing  but I‘ve seen stable results with 30% increase, that‘s why I‘m asking what strategies other ones use

Answer 3

It seems to be different for everyone. The simplest way for me to scale right now is to just do a single ad and adset per campaign and duplicate high performing campaigns. I’ve gone from $100 to $3k per day ad spend with 7. 3x average ROAS since the last week of Dec using this as my primary scaling method.  

Comments

@galluses wow that‘s crazy. 1 adset 5x into one CBO or only 1 adset alone in one CBO? How do you duped the campaigns? $100 - $200 - $500 like that?  

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So you're keeping 1 ad inside 1 adset inside 1 CBO campaign, and you duplicate the campaign, but you do not increase the budgets in the campaigns?  

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Just one adset in one CBO campaign usually launched with $40-60 per day budget and duplicate the whole thing, it’s like scaling an ad at 100% per day as it’s the same audience and creative. Don’t ask me why it’s working but it does at the moment for me. Of course I have a great product and work hard on creative and audience fit before launching anything.  

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@apolitical Yes, but I do still start to increase budgets by the traditional 20-30% per day on the original campaign, and the duplicate if its performing well after a couple of days.  

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@galluses I 100% support this strategy! I have scaled from $100/day to $20k/day the same way.  

Answer 4

I scale the old school way. Get 10 sales get the suggested bid from tge ad manager app. Jump my budget to a 1000 a day. Then jump to 5000 a day. I hate CBO  

Comments

@cosmorama579 how soon do you make those jumps?  

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@virginavirginal8 after I get 10 sales in 1 adset. As long as my ROAS is over 2. 5 and Im profitable I take the leap.  

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My bad i jump to 100 a day to 1000 a day then 5k.  

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This is all in the same adset? No dupes?  

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@virginavirginal8 yes same adset

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@cosmorama579 why the hate for cbo? Wouldn't your strategy work the same with cbo and a single adset?  

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Im not a new marketer. I tried CBO but overall results are too slow for me.  

Answer 5

20% - 50% every 2h

Comments

@pudency really? It works?  

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The best so far, however we also decrease every 2h.  

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@pudency that‘s crazy! So you up the budget every 2hrs and as soon as the performance dips you decrease it by the last amount and let it run right?  

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@banbury1 everything depends on ROAS. ROAS above x = 50%, ROAS below x = -20%

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All rules in revealbot

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@pudency makes sense, thank you very much for your answer! Keep going  

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@pudency reveal bot you only need to utilize the 15m checks tho no? If you are doing every 2 hours you can use facebooks rules for 30m checks.  

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@eltonelucidate we are not using revealbot because of 15m checks.  

Answer 6

Increase every 2 hours if ROAS is profitable using revealbot, works very well for me  

Answer 7

It works fine when I do it. Just make sure that you have rules in place to save you from over spending.  

Comments

@consistency Vasquez IV yeah I do it manually and shut down bad adsets within the CBO, works great so far.  

Answer 8

10-15% increase daily until out of learning phase than you can scale at much higher percentages once out of learning phase.  

Comments

@photo awesome, thank you for the insight!  

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@photo wow nice one, will read it when I‘m home, appreciate it!