Question

If I have a campaign doing very well giving 'assisted' conversions - is there anyway to correlate an affinity audience within that campaign to an assisted conversion? I have one audience in there which is very expensive but driving most of the traffic- but with no last click conversions. It makes sense that this audience is fuelling Assisted, but I can't be sure. Any pointers?  

Answer 1

You separate each audience into its own ad group. That way you can track their success rates. More work but you get the data you need outside of adwords.  

Comments

Thanks Adam. Going to be tricky to pull off but I see the logic

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Start with Google analytics

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@serum it's dead simple using ads editor

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Yeah I know - copy paste- if my ad group contains Keyword X Keyword Y and Keyword Z, I'd have to assign Audience A, duplicate the ad group, and and Audience B, right? Because I want to know which audience is ultimately delivering the best performance on assisted.