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If a new campaign, on cold audience, is doing very well (low cpa, high cvr), why do the results get bad after 3-4 days (high cpa, low cvr), even though i'm Not doing any significant changes to the audience/bid/budget ?

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If a new campaign, on cold audience, is doing very well (low cpa, high cvr), why do the results get bad after 3-4 days (high cpa, low cvr), even though i'm Not doing any significant changes to the audience/bid/budget ? :/
If a new campaign, on cold audience, is doing very well (low cpa, high cvr), why do the results get

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