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What techniques do you use for audience targeting?

+3 votes
by (2.6k points)
What techniques do you use for audience targeting? Other than just checking the boxes for a desired audience and adding negative keywords? I have a client trying to reach out to IT consultants, and I've had some success doing this but I'm always looking to improve. All advice is welcome and appreciated!  
What techniques do you use for audience targeting?

2 Answers

+3 votes
by (6.7k points)
 
Best answer
- In-market audiences for crm, erp, etc etc. Probably some decent affinity audiences too. - similar audiences from an uploaded list of IT professionals - managed placements for IT equipment
by (2.6k points)
That all sounds solid, I'll looking into those more
+3 votes
by (4.6k points)
Is this for search or display? If search, do you have access yet for custom affinity or intent?  
by (2.6k points)
It's for both and for search yes I have access to that
by (4.6k points)
@constringe then you can target custom affinity for people that are interested in the content on certain websites
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