Question

You can not put 1 audience as targeting and 1 audience as observation in the same ad group? What if I want to target 30 days visitors, but want to know how many of them that are past 10 days visitors as an example, I would wanna add that audience to observation then, how would I do that?  

Answer 1

If you want to have smaller segments you can do something like this: 1. Create audiences for 10 days, 20 days, 30 days, etc. 2. Set targeting in different ad groups like this AG1: Target only 10 day list AG2: Target 20 day list but exclude 10 day list AG3: Target 30 day list buy exclude 20 day list This way you'll see how people convert over time in different periods and you can also experiment with different ads in different periods.  

Answer 2

Couple of options. You can do as comment above. Also you can create lists that are e. g. visitors of last 30 days MINUS last 20 days, so you have a list of all visitors that were on your sire 30 to 20 days ago. You do the same for 20 - 10. Another way is to bid more for the list of visitors of last 10 days. Most likely they are more relevant anyway. It's less perfect, but should give a good indication.  

Answer 3

Thank you guys!  

Comments

@tussle4 why do you so brilliant doubts