Question

Hi all, Have you ever seen a drop in your display ad impression although your display audience is increasing?  

Answer 1

How old is the campaign google can be testing or your bid is to low because of low CTR or low conversions try increasing your bid.  

Comments

@moline406 I have just created 2 months ago

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@moline406 but I did reduce the daily budget cause it went over my budget

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That might be the reason. How are conversion ? You should have enough data to start narrowing down your target audience. make it more targeted if you do. you will need to increase your cost per click. Open a separate campaign start targeting new segments and leave the existing one alone. Keep testing. Reducing and increasing budgets have the same effect with google in most cases it leads to a reduction in conversions and traffic. Be consistent google will reward.  

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Also make sure you have more that one Ad group with different images and titles. I use google display for retargeting only. Also you might want to try google discovery its , ore like native with better targeting. Keep testing and when it working don not touch it in anyway open a new campaign. good luck

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Thanks Gary, appreciate the tips