Question

Help Needed!?  Long story short, I have been doing google ads but am at lock-heads with someone on the platform.Help Needed!? Long story short, I have been doing google ads but am at lock-heads with someone on the platform. They are suggesting targeting police, nurses and teachers in search and GDN for a financial product. I said I don't understand how they will do that, what terms, and how is that possible outside of in-market audiences for jobs. The response was a meltdown, not an answer. Since then I have been looking to find out why we would push the budget to target specific jobs on search and GDN before targeting on platforms like LI and FB. Can someone here please explain where I am wrong and why I cannot find the answer online. PS. No offline data is available on the audiences to build audiences.  

Answer 1

Search you can’t. GDN keywords or intent. But what are these people looking for. Jobs in what. That’s where it get difficult.  

Answer 2

This is the key to your problems "The response was a meltdown, not an answer. "

Answer 3

You would have to profile the interests of this demographic but unless you have data to rely on - good luck. I don’t think that is possible.