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If a campaign is profitable, how can i scale the campaign?

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by (230 points)
If a campaign is profitable, how can i scale the campaign? Is it as simple as increasing the campaign budget?  
If a campaign is profitable, how can i scale the campaign?

1 Answer

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by (29.2k points)
What impression share are you showing for? How much loss is due to budget? Can you expand your geography? What time of day does your campaign run out of budget?  
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