Question

Am I right in thinking that I can only run one campaign for a website, even if I'm wanting to promote different services? I have a therapy business and want to run couples counselling, meditation and therapy as separate campaigns so I can optimise the adgroups to the keywords but have heard of people having their account suspended for running separate campaigns to the same site. Is this right?  

Answer 1

It's fine to do Multiple Campaigns for One Website, however, you cannot target more than 1 website in each adgroup. This means you can also target many websites at campaign level only, but for each ad group, it is only restricted to one domain.  

Answer 2

No, you'll be fine running different campaigns to different services for the same website :)

Answer 3

Hi @belabor No by all means you can do this. Best practice is to have a separate campaign per service. With some of the services you are offering they are protected categories in regards to what targeting and retargeting that you can do

Answer 4

Agreed. Multiple campaigns is common.