+3 votes
by (890 points)
Basic question.  If I created a retargeting campaign for all website visitors, while I'm running other regular search campaigns.Basic question. If I created a retargeting campaign for all website visitors, while I'm running other regular search campaigns. Do the visitors of regular Campaigns get automatically added to the running retargeting campaign?  
Basic question.  If I created a retargeting campaign for all website visitors, while I'm running oth

2 Answers

+3 votes
by (1.1k points)
You have to add remarketing tag.  
+2 votes
by (350 points)
You need to add your retargeting audience to the search one not the opposite. This is called RLSA:  This will lower you cost per conversion if the customer is coming from the retargeting campaign.  
https://support.google.com/google-a...hl=en
by (890 points)
@noel thanks bro  
by (890 points)
@noel I also wanted to do this for Microsoft Ads. I've been running $400/day ads with no remarketing lol
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