Question

Hi everyone, What is your experience with CSS partners for shopping? Overall I read the CPC's are worth 20% more and give you more exposure, possible traffic and an uplift in conversions if you choose to work with an CSS partner outside of Google.  

Answer 1

The kickbacks no longer exist for CSS’s but the saving comes in how you pay the CSS provider, for example a £1 bid with Google Shopping is only worth 80p in the auction as Google’s fee is 20% so if the CSS is charging a flat fee or say 5% fee you’ll be getting clicks cheaper or more clicks for same amount of money. And just to add Google Shopping is now technically a CSS also.  

Answer 2

It's a matter of perspective. Using a CSS in the EU is a no-brainer. It's indeed 20% cheaper (they get a kickback and you'll be credited). That means you still have to pay Google the money you usually pay, but you get a nice credit you can use to increase your bids. and therefore your exposure could improve. Makes sense?  

Answer 3

Just remeber that you only get the 20% discount click when you go up against Google as CSS, if you go against another private CSS the discount click isn't valid