Question

I have been engaged by a client offering C19 antibody testing. I know Google is pretty strict with AdWords around this area. Any tips or tricks from other folks dealing with clients selling in this area?  

Answer 1

I see ads. I don’t believe they need any special certification for lab testing services.  

Comments

@eastern Yep, it's tricky though. Here's Google's official policy: "We are currently allowing ads from government organizations, healthcare providers, non-governmental organizations, intergovernmental organizations, verified election ads advertisers and managed private sector accounts with a history of policy compliance who want to get relevant information out to the public. We are continuing to evaluate our policy and enforcement processes as the situation evolves to phase in more advertisers in the coming weeks. " It's tricky for this client as they are an authorized reseller of a test kit, and have a client base that would be interested in it--so it makes sense to offer it. But I don't think they would be considered a healthcare provider. They do have an AdWords history, so I may just hope for the best and shoot for some key phrases in that area.  
https://support.google.com/google-a...hl=en