Question

Is "google_product_category" a requirement when I create a Google shopping feed? Products are clothes.  

Answer 1

The google Product category is used as a factor when you go up and bid against your competition. So it's good that that match up. I would also add a price sale column to your excel. Then you can get a "sale icon" on your pla ads if you have a sale

Answer 2

Add category and gender (and whatever else is necessary).  

Answer 3

Can you explain a little bit more? Im a beginner:)

Answer 4

Yes it is. If you use a ecomm site you can normally map google categories to your website categories

Answer 5

I'm I missing any columns? Its for an e-com selling clothes

Answer 6

There are additional requirements for apparel, like including a line item for each variation. Not the easiest place to learn Shopping.  

Answer 7

Thanks! Any source I can read more about these requirements?  

Comments

@sarina have you tried reading Google’s documentation?  

Answer 8

Thanks @naif2

Answer 9

It used to be a required field. But now if you don't provide any value, Google will automatically add a category. You should check if they are, but I've found these to be pretty accurate.