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Is "google_product_category" a requirement when I...
Is "google_product_category" a requirement when I create a Google shopping feed?
+6
votes
asked
May 16, 2020
by
sarina
(
1.7k
points)
Is "google_product_category" a requirement when I create a Google shopping feed? Products are clothes.
products
google
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9
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+4
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answered
May 16, 2020
by
naif2
(
2.2k
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Best answer
The google Product category is used as a factor when you go up and bid against your competition. So it's good that that match up. I would also add a price sale column to your excel. Then you can get a "sale icon" on your pla ads if you have a sale
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+2
votes
answered
May 16, 2020
by
kehoe48
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10.3k
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Add category and gender (and whatever else is necessary).
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+3
votes
answered
May 16, 2020
by
sarina
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1.7k
points)
Can you explain a little bit more? Im a beginner:)
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0
votes
answered
May 16, 2020
by
cellobiose
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870
points)
Yes it is. If you use a ecomm site you can normally map google categories to your website categories
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+5
votes
answered
May 16, 2020
by
sarina
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I'm I missing any columns? Its for an e-com selling clothes
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+2
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answered
May 16, 2020
by
eastern
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9.4k
points)
There are additional requirements for apparel, like including a line item for each variation. Not the easiest place to learn Shopping.
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+1
vote
answered
May 16, 2020
by
sarina
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1.7k
points)
Thanks! Any source I can read more about these requirements?
commented
May 16, 2020
by
eastern
(
9.4k
points)
@
sarina
have you tried reading Google’s documentation?
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+4
votes
answered
May 16, 2020
by
sarina
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Thanks @
naif2
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+2
votes
answered
May 17, 2020
by
gaynell
(
210
points)
It used to be a required field. But now if you don't provide any value, Google will automatically add a category. You should check if they are, but I've found these to be pretty accurate.
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