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Are you allowed to have the ads and keywords in different languages?

+3 votes
by (1.8k points)
Are you allowed to have the ads and keywords in different languages? For example German keywords, but English ads.  
Are you allowed to have the ads and keywords in different languages?

2 Answers

+4 votes
by (2k points)
 
Best answer
Sure you can, but quality score won't be any good. And I don't think it will convert good. People who search in German could be disappointed to see English ads and get to an English Webpage.  
by (1.8k points)
@shyamal Unfortunately that's the only option I've got. I mean, if the ads were in German. the landing page would have to be in German too, right?  
by (2k points)
Exactly. Everything else will just burn money. Just my opinion, I did never test it.  
+1 vote
by (1.3k points)
You can, but personally I'm always creating separate campaigns and pages in website for each language. That help me in building quality score, and I can track and target both audiences very well
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