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Is it normal for keywords with brand name to have to highest CTR in comparison with shortlisted keywords that are also performing well but nowhere close to the keywords with brand name in them.

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Is it normal for keywords with brand name to have to highest CTR in comparison with shortlisted keywords that are also performing well but nowhere close to the keywords with brand name in them. Has anyone else in this group had this experience?  
Is it normal for keywords with brand name to have to highest CTR in comparison with shortlisted keyw

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