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Hey guys, Is including my competitors brand name in my targeted keywords in a search campaign is a good idea?

+2 votes
by (170 points)
Hey guys, Is including my competitors brand name in my targeted keywords in a search campaign is a good idea? i sell very similar products to my competitors ones, and i know too that there is enough search volume of my competitors brand names. Thank you
Hey guys, Is including my competitors brand name in my targeted keywords in a search campaign is a g

2 Answers

+3 votes
by (520 points)
 
Best answer
Yup. Good idea. I've ran plenty of competitor campaigns in Adwords. Separated them in a diff campaign with different copy. Just don't use your competitors name in your Ad text. They can copyright strike you
+2 votes
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