Question

Would you recommend Custom-Intent audience with Display for a local company?  

Answer 1

It is worth to try. but exclude at first all shitty placements and apps

Answer 2

Using it for prospecting customers for a car dealer and it frankly works like a charm.  

Comments

@mozart do you think it could work for a moving company?  

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@grondin there are too many variables to answer correctly but it COULD be a viable option. You could start building a segment with LOCAL competitors and LOCAL keywords, and observe traffic quality. It surely will have lower ctr and conversion rate comparing to a search campaign, but it could turn out to be a viable plan-b when search cpcs are too high to face. Best of luck :)

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@mozart whats your conversion action that it's been working well for?  

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@sixtyfourmo5 forms and answered calls via 3rd party phone tracking solutions

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@mozart are you using CallRail?  

Answer 3

Custom Intent with Keywords or URL?  

Comments

@petrous I think keywords can be a lil more accurate. What do you think?