Question

Do somebody recommend run Display Ads, with the CPA bid strategy (Pay only for conversions) to get leads? or always it's better for Cpc? Because I read many articles what some of them are very fun of that bid (cPa only pay for conversions) and others what only suggest Cpc?  

Answer 1

Hey Gonzalo- you should have no issues starting PFC, just make sure CPA is at least 25% higher than what you've been getting on Search & budgets are 20x CPA. Once you start seeing performance, you can start nudging the CPA down 5-10% per week until you've hit the desired CPA. Feel free to private message me if you have questions!  

Answer 2

Start on cpc until the system has enough data for conversions and so you know the avg cpa before switching

Comments

Well, I set from the beginning as Cpa that campaign and the performance going well. What I would like to know, the leads of those bid provides, are good quality? because In some places I read many different versions, some people says the quality lead it's poor than another, but I'm not sure honestly. I check and looks good.  

Answer 3

GDN for performance purposes is only recommended when you are an advanced Google Ads user, as lots of things have to be considered and set up wisely.  

Answer 4

I ran it successfully for over 8 months and there were no quality issues. The algorithms and ML of Google picks up from how you have run your campaign initially & how refined your targeting is. So if your manual setup was great and there were no issues, there shouldn’t be any issues in CPA as well.  

Comments

Did you get good quality leads by smart display or Regular display running Cpa, only paid for leads?  

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@buckinghamshire8045 I started by running standard display - optimized those campaigns and then started my smart display campaigns. Got more leads from smart display though.  

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@minacious and what bid strategy do you use on smart display? Cpa, paying only for Conversions?  

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@buckinghamshire8045 target CPA click based to begin with - Switched to Pay for conversions only when it was consistently delivering on a daily basis.  

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@minacious what do you mean for delivering daily basis?  

Answer 5

Pay for conversion - it at least makes sure you pay only when you get a conversion.  

Answer 6

Cualquiera de los dos está bien, pero se recomienda empezar con CPC hasta tener un buen número de conversiones para que Google aprenda y sepa alrededor de cuanto es tu Target CPA