Question

Hello good afternoon.  Which bidding strategy do you use for display remarketing?Hello good afternoon. Which bidding strategy do you use for display remarketing? I have seen people using enhanced CPC, maximize conversions, maximize clicks. etc Thanks )

Answer 1

Target CPA is the best for me

Comments

How do you calculate it? Do you follow google ads instructions?  

Answer 2

Kind of depends from case to case, in my opinion the safest way to approach it is to use max clicks/ecpc until you have reliable data to move on to max conv or further.