Question

How do you scale?  My 10/say campaign works very well but how to scale?How do you scale? My 10/say campaign works very well but how to scale?  

Answer 1

Increase budget, increase bids

Comments

Does this put it into learning again?  

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Yes, so make incremental changes. Start with budget increase and monitor your core metrics closely. CPC, ROAS, CvR, Cost/Conv is likely to fluctuate - but let it ride for a week or so before making more changes  

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Thanks. What budget increase does not reset learning? 10%?  

Answer 2

Many ways but the basic idea is to increase budget