Question

Hello!  Google Shopping vs Google Smart Shopping Can we run 2 campaigns together?Hello! Google Shopping vs Google Smart Shopping Can we run 2 campaigns together? Or we should test 1 and then test the other in separate? Thanks

Answer 1

You can not run two togeter, smart shopping will over take

Comments

In your opinion wich one is best?  

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@crashaw if you have lots of conversion data 80 - 100 go for smart shopping, if not , regular shopping until. you get enough data

Answer 2

Use Smart shopping as your main sales campaign with a manual campaign for the same products running alongside it with low CPCs as a catch all. The manual campaign will give you a small number of conversions but at a high ROAS. Break down the product groups down to item is if possible so that you can see what products are performing and give those a CPC uplift every now and again.  

Comments

@leporine Smart and manual campaign with the SAME products is not possible to run at the same time! Smart campaign will get all impressions and clicks.  

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Yes it is, I do it for all my clients, low bids on the manual and it hoovers up the bits that smart bidding misses. Try it, you'll like it

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@leporine Unfortunately, no such happiness is possible.  

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OK, I tried.  

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@leporine and?  

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I meant I tried to pass on some insights into how I do things and my hard results have been ignored

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@leporine im running the 2, to test them, as you put it

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@crashaw give it time to work and adjust your manual CPCs to attract a bit of traffic. I start with 5p per click and then analyse the conversions at a product level on a weekly basis to see if they can be crept up

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@leporine Sorry, I didn't understand what you meant. Appreciate your input

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@raynell9 np

Answer 3

You can exclude Brand terms from your smart shopping and then have a Smart Generic campaign combined with a regular Brand shopping campaign but it needs to be done thrue your Google rep.  

Comments

@raynell9 Smart shopping  

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@naif2 I love this!  

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P. S. Google reps are idiots in 90 % of the cases, indeed. and the percentage is increasing every day  

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@raynell9 totaly agree that there are many bad reps. I have 3 that I have now that is really good so I'm happy  

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@naif2 you are lucky man!  

Answer 4

Don’t use smart shopping, it takes priority over all other campaigns.  

Comments

Hi, better to use a normal google shopping campaign?  

Answer 5

Alter your . Wtf are they called again. Priority settings if you run multiple or smart > any

Comments

Priority settings don’t work on smart shopping campaigns