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Hello! Google Shopping vs Google Smart Shopping...
Hello! Google Shopping vs Google Smart Shopping Can we run 2 campaigns together?
+9
votes
asked
May 21, 2020
by
crashaw
(
280
points)
Hello! Google Shopping vs Google Smart Shopping Can we run 2 campaigns together?Hello! Google Shopping vs Google Smart Shopping Can we run 2 campaigns together? Or we should test 1 and then test the other in separate? Thanks
campaigns
google
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5
Answers
+6
votes
answered
May 21, 2020
by
lorrimor464
(
640
points)
Best answer
You can not run two togeter, smart shopping will over take
commented
May 21, 2020
by
crashaw
(
280
points)
In your opinion wich one is best?
commented
May 21, 2020
by
lorrimor464
(
640
points)
@
crashaw
if you have lots of conversion data 80 - 100 go for smart shopping, if not , regular shopping until. you get enough data
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+3
votes
answered
May 21, 2020
by
leporine
(
1.3k
points)
Use Smart shopping as your main sales campaign with a manual campaign for the same products running alongside it with low CPCs as a catch all. The manual campaign will give you a small number of conversions but at a high ROAS. Break down the product groups down to item is if possible so that you can see what products are performing and give those a CPC uplift every now and again.
commented
May 21, 2020
by
raynell9
(
16.1k
points)
@
leporine
Smart and manual campaign with the SAME products is not possible to run at the same time! Smart campaign will get all impressions and clicks.
commented
May 21, 2020
by
leporine
(
1.3k
points)
Yes it is, I do it for all my clients, low bids on the manual and it hoovers up the bits that smart bidding misses. Try it, you'll like it
commented
May 21, 2020
by
raynell9
(
16.1k
points)
@
leporine
Unfortunately, no such happiness is possible.
commented
May 21, 2020
by
leporine
(
1.3k
points)
OK, I tried.
commented
May 22, 2020
by
raynell9
(
16.1k
points)
@
leporine
and?
commented
May 22, 2020
by
leporine
(
1.3k
points)
I meant I tried to pass on some insights into how I do things and my hard results have been ignored
commented
May 22, 2020
by
crashaw
(
280
points)
@
leporine
im running the 2, to test them, as you put it
commented
May 22, 2020
by
leporine
(
1.3k
points)
@
crashaw
give it time to work and adjust your manual CPCs to attract a bit of traffic. I start with 5p per click and then analyse the conversions at a product level on a weekly basis to see if they can be crept up
commented
May 22, 2020
by
raynell9
(
16.1k
points)
@
leporine
Sorry, I didn't understand what you meant. Appreciate your input
commented
May 22, 2020
by
leporine
(
1.3k
points)
@
raynell9
np
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+3
votes
answered
May 21, 2020
by
naif2
(
2.2k
points)
You can exclude Brand terms from your smart shopping and then have a Smart Generic campaign combined with a regular Brand shopping campaign but it needs to be done thrue your Google rep.
commented
May 21, 2020
by
customary9
(
760
points)
@
naif2
can reps enable negative keywords on smart shopping?
commented
May 21, 2020
by
naif2
(
2.2k
points)
@
customary9
Yes, but I think this is a beta you need to be white listed for.
commented
May 22, 2020
by
overheat
(
430
points)
@
naif2
wow reps can negative on smart? *Email sent*! lol
commented
May 22, 2020
by
raynell9
(
16.1k
points)
@
naif2
I think: 1. Google reps are idiots 2. Google reps are liers 3. small, very, very small possibility of this to be true.
commented
May 22, 2020
by
naif2
(
2.2k
points)
@
raynell9
1. Really depends on the Google rep, i have met very bad and very good. 2. See above 3. If you are talking about the topic we are talking about above it is very much true. I am using it today and have done it for 3 months. But the program is for excluding Brand terms so you can use it as a New costumer acquisition smart campaign
commented
May 22, 2020
by
raynell9
(
16.1k
points)
@
naif2
Just to clarify: Smart campaign or Smart Shopping campaign?
commented
May 22, 2020
by
naif2
(
2.2k
points)
@
raynell9
Smart shopping
commented
May 22, 2020
by
raynell9
(
16.1k
points)
@
naif2
I love this!
commented
May 22, 2020
by
raynell9
(
16.1k
points)
P. S. Google reps are idiots in 90 % of the cases, indeed. and the percentage is increasing every day
commented
May 22, 2020
by
naif2
(
2.2k
points)
@
raynell9
totaly agree that there are many bad reps. I have 3 that I have now that is really good so I'm happy
commented
May 22, 2020
by
raynell9
(
16.1k
points)
@
naif2
you are lucky man!
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+5
votes
answered
May 22, 2020
by
eastern
(
9.4k
points)
Don’t use smart shopping, it takes priority over all other campaigns.
commented
May 22, 2020
by
crashaw
(
280
points)
Hi, better to use a normal google shopping campaign?
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+7
votes
answered
May 23, 2020
by
triton
(
13.2k
points)
Alter your . Wtf are they called again. Priority settings if you run multiple or smart > any
commented
May 24, 2020
by
leporine
(
1.3k
points)
Priority settings don’t work on smart shopping campaigns
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