Question

Has anyone experienced their conversions in google ads not being counted properly? My CRM and google ads conversions are different numbers. For example, if I get a conversion when someone signs up - it shows in my CRM because I can see what keyword they came in with, but in google ads - no conversion registered. Thanks for answer

Answer 1

CRM's typically show a conversion when the conversion was made, Google Ads shows the conversion when the click was made that lead to the conversion. This is one of several differences

Answer 2

Yes the system is not perfect. For example if you use a thank you page but after the form submits it says "submitted" for 1 second, then someone can exit the site or back before the Thanks page loads.  

Comments

Does a VPV resolve this?  

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What is a VPV