Question

Hi Guys, lets say you have a brand called Everyday Dresses and you want your ad to show for dresses but not for the brand name which is Everyday Dresses. Would adding everyday as a negative keyword prevent this Ad from showing for the brand name if not how would you do this?  

Answer 1

Yes. Everyday and combinations with everyday would be excluded.  

Answer 2

If you add "everyday" as a phrase negative keyword, it will exclude "everyday dresses".  

Answer 3

As others have said, “everyday” as a negative would work. But remember, most people can’t spell or type for shit. So I’d also add “every day” as a negative, too. And keep an eye on your search terms - there might be other common typos you see repeatedly. Add those as negatives as you spot them.