Question

How do negative keywords help the ad campaign? What negative keywords should I look for? Any examples?  

Answer 1

I literally have thousands of negative keywords organized into about a dozen negative keyword lists. Watch what comes up in your “search terms” for terms that triggered your bids, but clearly weren’t an intended match and add them to negative keywords. With time, you can also add search terms where after many clicks they don’t convert or lots of impressions and a low ctr. For example, I sell board games. So I add negative keywords that reference computer games, but come up in my campaigns (in search terms).  

Answer 2

They can save your ad spend on worthless clicks. Example - HVAC company running ads for AC repair. I would use "car" "truck" "automotive" etc as negative keywords so my residential ac ads don't get clicked by someone looking to fix the ac in their Buick. No sense in my ads even getting am impression for "buick regal ac repair". Whatever your industry is you will need to look at the data and figure out your negative keywords and add them to your campaigns.  

Answer 3

Run a regular campaign with your focus keywords on BROAD, then look through the clicks it generates and create a negative keyword list based off the keyword phrases that lead to click that are bad clicks/phrases

Answer 4

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