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Our ads convert into online purchases, but the average order value is too low.

+5 votes
by (950 points)
Our ads convert into online purchases, but the average order value is too low. Other than using Target ROA, any suggestions for somehow increasing the average order value?  
Our ads convert into online purchases, but the average order value is too low.

5 Answers

+5 votes
by (12.2k points)
 
Best answer
Add “people who bought this also like” to the landing page. Add upsells to the checkout process. Consider lifetime value of a customer. Classify customers and send custom emails to to each group. Use audiences to raise bids to previous customers.  
+4 votes
by (930 points)
I will help out on Incress sale pm me
+1 vote
by (3.4k points)
Bundle your products and implement “people who buy this product also buy this” on your ecomm site. The order value is a site/product issue, not necessarily an adwords issue. Filter low dollar products out of your product feed.  
+2 votes
by (9.4k points)
Can you explain more about your product and average order value as well as the campaigns you are running? I'm not sure how anyone can help without knowing more and seeing the site. There are too many factors
+1 vote
by (870 points)
Bundles work really well. Cross sells, link your product to other products if accessories are available etc .  
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