Question

What do you think about the notice "below first page bid ($)"? It's a bit strange because I worked with maximize clicks and my average CPCs are way below the recommended first page bid. Nevertheless my search impression share is over 90% and Impr. (Top) is at 95%. So I don't understand, why the system is telling me that the bid is below first page.  

Answer 1

The system recommendation is based on the average historical QS of other advertisers. Since your QS is likely higher, you are paying less.