Question

Best type of campaign/s to start generating conversions for an e-commerce brand that never uses google ads before? Like a process to follow. Let me know under this post. Thanks in advance

Answer 1

You need data to define your strategy. 1st month focus on conversions to see what works best for your niche by segmenting your budget. % towards shopping ads, % towards search ads (try scheduled for evening if buying tendencies fit), % towards rlsa (visitors to your product page). Once you have some data refine.  

Comments

@joust753 if they have existing data then you can analyze that data to see what worked and what didn’t. Do more of what worked for some quick wins and implement a real strategy in the meantime. Just keep in mind sometimes it’s not the ads that are the problem but the landing page / offer that fails to convert.  

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@joust753 Facebook is not Google. You can’t really treat them the same way. The closest correlation would be display. Facebook is more disruptive advertising whereas Google is wallet out. test it out though as this is just my $0. 02  

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@joust753 anytime that’s what the community is for.  

Answer 2

Google Shopping ads

Answer 3

Shopping ads are important, true. But in my experience search ads wit CPA bidding are also crucial for success.  

Answer 4

Shopping X Search Campaign. But you gotta make sure you website is all good. And since your doing ecommerce always remember the old saying "You gotta spend money to earn money. "