Question

Ecommerce ad campaigns (not shopping) and tracking - how many use some advanced solutions or enhanced e-commerce in Google Analytics? I’ve spent the last three days digging into some of Google Analytics advanced features, and wow they are amazing. This is not only for e-commerce too by the way, but lead gen isn’t as advanced and requiring so many steps. What I thought would take me maybe two hours I’ve spent probably ten or more digging around most of it thanks to some of the incredible stuff you can do with Google Tag Manager. Prior you had to rely on developers to install coding but now you can do just about anything you wanted with GTM. I spent a good part of the day looking at traffic from Google Ads and matching that with GA data, and that’s not even scratching the surface. So if you’ve got an account, for example focusing on not just improving lead count, but quality of leads that turn into customers, you can pull that data into GA and really hone in on attracting those individuals, whilst removing the ones just filling out forms and using free trials. Same goes for e-commerce, and as nerdy as this is, I can’t wait to see how this new data tracking mixed with bid management performs. my guess is extremely well! Anyway, I’ll post the links to one guys videos I’ve been watching a LOT of on YouTube for advanced GTM features and techniques. If anyone’s interested, I’m putting together some configurations I’m using and how I’m implementing various bidding strategies for each, so can provide some feedback on the results. Anyone else really dig into some of the deep dark areas of GA?  

Answer 1

Sorry not following this brain dump. Ecom is easy. Setup your funnel flow. Setup ecommerce revenue tracking. Keep track of revenue coming in from the traffic. Check out multichannel funnels. Figure out your attribution model. Rinse repeat based upon results. I have tons of documentation on All of this to share if anyone is interested.  

Comments

@epicritic I would like to see that documentation.  

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@superheat2447 show me and I can tell.  

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@epicritic Would be great if i can also get my hands on the documentation. Thanks

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Would love to get the documentation!  

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Hi Tom, would you be able to send me the docs as well please. Thank you

Answer 2

Not yet, but I'll do now  

Comments

@superheat2447 and I've been thinking that if you give any machine more things to measure, you should come out ahead of your competition. I stumbled across this thought when I analysed a landing page that was optimised for phone call enquiries. The number was everywhere but there was no tracking of that call. My thought: If you make a landing page that good, that a visitor only needs 10 seconds to pick up the phone, you've shot yourself in the foot. The machine will think that dwell time is too short and the visitor bounced. Now I look at every landing page and think of what on earth I could measure. Button clicks for sure but maybe also amount of page viewed similar to amount of video watched. I just shy away from understanding the intricacies of the GTM. I'm looking for an expert to hire for my projects. Maybe I should dig in myself.  

Answer 3

That’s fantastic! Please share the YouTube video.  

Comments

@superheat2447 That’s incredible. I am sure the concepts still apply.  

Answer 4

Not so much advanced but been analysing features I’ve never used before such as % probability of how likely user is to buy which has been an eye opener. Gonna attend some more advanced courses to build more knowledge

Answer 5

Whoa. I want learn it!  

Answer 6

Awesome. Hope to see your sharing soon

Answer 7

Can't Wait for the links of the Youtube video.  

Comments

@superheat2447 that’s the guy I follow too  

Answer 8

Yes, anyone who is doing ecommerce without enhanced ecommerce enabled really should be taken out and shot. But you can overlay plenty on that setup regardless, as you say Tag Manager is a godsend provided you've got a plugin or something pushing all the ecommerce parameters to the data layer. It's all about getting your goal tracking set up. I work a bit with bricks and mortar stores that don't sell much online. For them it's absolutely vital we're tracking "secondary performance" metrics accurately in order to guage relative traffic worth because actual sales conversions are next to zero. So getting things like product colour selections, chats and external links tracked is 100% critical.  

Answer 9

Data import, custom metrics and dimensions with custom audiences import makes things very interesting. Interested to see what you come up with!  

Answer 10

My guess is the YouTube channel is surfside PPC.  

Comments

Oh Julian. Yeah he's the best.  

Answer 11

@superheat2447 Thanks for sharing the channel. Any video in particular that stood out?