Question

Best way to help E-comm client understand results are not instant/that campaigns need time before making a decision? I've ran campaigns for brands that spend 60k in a day okay, meanwhile this is small e-commerce client spending 50/day/product on 3-4 products at a time, and they "can't afford to leave a product running for 7-14 days if it is not making sales" before cutting. They are extremely adamant about making a decision after only 24-48 hours of running. Additionally, we are only running Youtube TVA campaigns because they are convinced that's where they want to spend (inherently eating up their budget regardless of engagement). So by nature, it's not going to have the best CVR. I've pushed back so many times but they insist on going into the account themselves and pausing things without giving them a fair chance to even optimize. Thoughts on a response? I mean, yeah, sure i'll put new products up every 2 days and stop running the old ones but as an expert that's definitely not recommended. Just having trouble getting this across. To throw another wrench in the stone they did one of those "launch my own campaign with no targeting and crazy budget levels that happens to convert better than the targeted campaigns" the other week, so, lol.  

Answer 1

That understanding should be established before they even become your client. We have found that small budget clients do usually expect results faster, as they have less capital to "play" with. Set solid expectations in the very beginning and this will make it easier to determine whether they should be your client in the first place, and secondly, make these situations easier to deal with in the future. What @desdemona9 says above is the easy way. Use this as a learning experience to make adjustments to your onboarding process.  

Answer 2

Sometimes you have to "fire" your client and focus your time on other clients (or getting new ones). Learned the hard way that it's not worth the time and energy if you don't have a good relationship with your client. Usually ends up costing you more in the long run.  

Comments

At this point it’s an easy pay check even if I’m remaking campaigns every two days but it’s more like I just wish they could understand two days in the real world is a joke there’s no relevant data in that at all

Answer 3

Was established in the beginning very clearly however doesn’t change their current train of thought

Answer 4

The fact that you've worked for brands spending £60k a day is irrelevant, and if I was the client, I'd be concerned that you even mentioned it. Those businesses and this one are worlds apart, and while I've no doubt that the client is being a pain, there seems to be a lack of fundamental understanding from yourself about what actually goes on in the head of a small business owner and what they actually want. In my humble opinon I don't think you and the client are suitable for each other. I'm not saying it's necessarily your fault, or that you aren't good at your job, but there is a total misalignment here that won't do either of you any good in the long run. Personally, if I was in your position I'd be inclined to get rid of this client and only work with clients in furture who have a certain level of understanding and sophistication where you can perform at your best.  

Comments

I mentioned it here with the thought that those clients don’t bat an eye over waiting a month or more at those spend levels whereas this guy is not picking over pennies, you can drop the high horse attitude I see through it, I’d be concerned over anything if I were you too saying you shouldn’t be working with clients who have no understanding when the majority of people have no understanding of marketing either smh

Answer 5

Should just be doing a smart shopping campaign with that budget. They work like crazy on small budgets.  

Comments

Yeah, waiting on the policy compliance part needing 2 forms of contact to move forward here. I mean. They don’t even want search. Knowing that it’s people directly looking for their stuff. Super adamant about YouTube while not the most viable it’s still viable just not at 48 hours or less of data on conversion based bidding strategies

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Doesn’t help the website is terrible and all the competitors are cheaper too lmao

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@vidette307 you are the expert not them. I'd demand they did search at least implement a small test for a week to prove ROAS.  

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Oh I did and have done so continue to do so they’re just one of those problem clients goes into a campaign sees no sales and pauses it without any knowledge and doesn’t really care about any expert opinion other than did it make a sale or not. Problem is any business owner is absolutely bonkers of they think 48 hours is long enough to call performance metrics for anything. As a large agency we’d definitely let them go as a side agency it’s not a big deal as much to just few with it if they’re paying out

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@vidette307 You have ticked off a lot of reasons to stop working with them. Move accordingly, though it still sounds like these red flags were there before you started with them. Choose wisely young Jedi.  

Answer 6

Campaigns don't need time per se to arrive at these conclusions, only clicks. Minimum 100 if it's a shopping campaign, the longer you run it, the better (and more statistically valid) your ultimate decision will be. But you can also read the writing on the wall much earlier if the product is dogging badly.