Question

Question for the guys/gals in here managing other accounts for companies and are having better than industry average results, WHAT can a company owner ask an AdWords pro to vet them prior to hiring them for managing a campaign AND what should a company owner/manager ask the AdWords pro periodically about the status of what they are paying for? This field has a vast amount of imitators and I’ve seen fellow business owners screwed frequently so I’m just seeking some fool proof questions on reports on past campaigns or something just to show their skills and such without sounding like a dick or a future high-maintenance client.  

Answer 1

Following. I'm actually said to potential client before that I wouldn't want to be in their shoes because I'm not sure how you pick an agency

Answer 2

Any competent operator should be able to spend 30 minutes to give you an account audit. What changes will you make for me and why? What do you expect the impact of those changes to be? Those are all reasonable questions. I work for a high performance agency and almost all of our new business starts with a standard account audit and us answering those questions for the client.