Question

Guys this happens to me only in a few accounts (very rare). I create display campaign and choose create campaign without goal guidance. Choose standard display. Then i dont have the option for maximize clicks? Why is that? Also what is the best bidding for display campaigns remarketing? Thanks

Answer 1

Have you tried changing the bidding method?  

Answer 2

Under Automated you will find this option.  

Answer 3

This is step 1.  

Answer 4

Next step i see this and i click "select a bid strategy directly"

Answer 5

And i only have these options

Answer 6

Earlier today, with the new interface changes, in one account I lost the ability to change Max CPC at both Ad Group and keyword level. It was only when I made updates via Google Ads Editor that the ability came back.  

Comments

@bitty354 so weird.  

Answer 7

Same/similar instance happend to me today when launching a Youtube campaign, I choose "leads" as the objective and Maximize conversions was the only option. Still went with it though as conversions are what's most important. It'll pick that all up (cinversions) eventually and optimize towards that goal.