Question

Hi, On Google Shopping, I manage campaigns whose brand is not known, my campaigns with the top products (sales, margins, etc. ) are high priority and the rest are low priority. What can I prioritize on average priority? In that case, what is the best account structure strategy between low and medium priority? Many thanks

Answer 1

The priority is important when you have several shopping campaigns with the same product or for dynamic remarketing (which is basically shopping remarketing). If you have each product only once in a campaign, you can ignore the priority Settings completly. It is especially required in campaigns where you have a basic product that goes with other ones (product sets). In your case i would focus more on segmentation: NOT have 1 campaign with 1 adgroup with all your products, but to Group your products logically in new adgroups and or shopping campaigns. I hope i could give you some advise. For more questions, feel free to ask  

Comments

Thank you very much for your return, I have created several adgroups (1 adgroup per product category) which allows me to manage my account in a more granular and more precise way. Some products are in different adgroups, for example a product that converts well is in my TOP sales campaign and this same product in the campaign of its category. I ask myself the question for the priority of this last campaign, should we put it on average or low? Many thanks

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The last one set it on "low" and on the TOP sales put it on "medium" or "high"

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Mille Merci @stockman ;)

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Derien, pas de soucis ;). But you should exlude it in the lower one, Only use each product once!