Question

With a really good website (e-commerce) and thousands of products, how long are you guys seeing it takes to see a return big enough to cover marketing expenses? Just a average. Using Google Ads ? And using Social Media? Reason I ask is Social media was recommended to us to get us started good since we have such a good following on Social media and we ran Ads for 6 weeks and had about 7500 site visits and not a single conversion. So we are thinking Google Ads would have been the better option but need to know or get a idea of how long it will take to cover marketing expenses.  

Answer 1

Hey Chris, with Google Ads (with Google Shopping campaigns) you should have conversions immediately, just in a few days, if the targeting and the keywords are ok. Positive ROI needs more time. Testing, testing, testing and optimization. 4-6 months are enough to see if Ads is your channel or not.  

Comments

@caerphilly that is an excellent suggestion. I love LiveSession - it allows recording sessions to see what your visitors are doing on your website

Answer 2

Dude, 7500 visits and not one conversion? Get back to looking at your website, customer journey, UX etc. With shopping ads your customers are at their highest intent, therefore easiest traffic to convert.  

Comments

@pelecypod exactly my thoughts . Are you retargeting ? Have you viewed behavior in Google Analytics ? If you had that many visits and no conversions the issue is likely onsite .  

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Totally agree. If you e had no conversions then something is wrong with your website, customer experience, etc. Also, if Google Ads are done and website is solid, they will start producing immediately.  

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@sanjiv it also could be something the developer can’t see since he is so close to it. I find that sometimes posting a link in a professional group, when allowed, and asking for feedback will help as well. Or if you know people who are your target audience you could ask them to take a look and provide feedback.  

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@sanjiv This is really interesting because I have a client in this niche. They are a diesel mechanic and really wanted me to build out a website very similar to this one. I had countless talks with him because he didn’t understand the time and cost investment to build out something like that and then the investment and time factor in getting conversions and getting it profitable . Seems like this is exactly place you are and the challenges I would have faced ( And this client of mine is impatient would never of understood this taking so long). I haven’t had the opportunity because I’m looking at this on my phone but have you done any SEO work ? One of the most important things I found with competitors in this industry is they have a heavy ongoing SEO campaign that includes not only on page optimizations but back linking and link building strategy with niche publications and content postings on high domain authority sites . This is a competitor site that we studied pretty heavily and reversed engineered both site structure and SEO strategy. He is very successful using this method.  I believe some thing like this is going to take a mixed approach between social traffic/brand awareness, google shopping for product based ads , and heavy ongoing SEO as explained above. Then from a more Granular level -testing those product ads and continually tracking consumer behavior on the site is going to be essential.  
https://rudysdiesel.com/

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@sanjiv my opinion your pricing is too high you need to look at competition and either offer more value or offer something that makes you more attractive so buyers will bite.  

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@pelecypod all your competitors are selling the same products at the same prices?  

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@sanjiv actually I do know what it’s like , but you learn from your mistakes mate. you need to build slowly at first work out what product’s sell and add the low hanging fruit from research. Blindly adding products without seeing success is futile as you are experiencing. You need to first do your keyword research to know where the searches are going to come from and then reverse engineer your competition and see how you can be more attractive to your potential buyers. may I suggest that you pick a few products No more than 5 that you think are good value then drive traffic directly to those product pages only . Get laser targeted. And granular. Eg say you know that the Jeep Wrangler mud guards are good value (I don’t know it’s just being used by me here as an example) Then go bid ONLY on “Jeep Wrangler mudguards”Jeep Wrangler guards” etc and drive directly to that product. Make sure your either cheapest for this or add something of interest to the buyer so yours is the best offer. If you don’t make a sale after 200 clicks then something’s wrong with your checkout. There’s good software that shows you how your users behave and you can literally watch them go through your checkout process let me get the name of it now. Then build out one product by one from there.  

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Hot jar it’s called

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Facebook is really good at getting you what you bid for do if you want purchases you need to bid for purchases.  

Answer 3

Google ads is the way to go for ecommerce. Launch a shopping campaign. If you can’t sell products in google shopping then probably revisit your business model - product line, prices, shipping costs, etc.  

Answer 4

A lot of reasons for no sales with that many visits. Here’s a quick breakdown. Product: 1. Is it quality? Doesn’t have to be top of range, but can’t be bottom of the pile either. 2. Are you competitively priced? Simple question if you know your target market + competitors…e. g. where do you sit in the market? Brand: 1. Are you a new brand selling your own product no one has heard of? If so what have you invested into branding? 2. If you’re well known, why are you well known? What’s your USP (unique selling point)? Tracking: 1. Is tracking set up right? Meaning you can track view product pages, add to carts, view carts, initiate checkouts, purchases etc? Audiences: 1. Who are you targeting and how did you come to define this as your target audiences? 2. Are you retargeting people who have visited your site and potentially moved their way down your funnel: add to cart, initiate check out etc. Ads: 1. Do your ads speak to these audiences? 2. Are you just going straight for a ‘sell sell sell’ approach without educated them on your products and USP? 3. What imagery are you using? Are you testing? 4. Are you utilising dynamic ads with a catalogue for a dynamic experience with each customer? A lot of reasons for no sales with that many visits. Here’s a quick breakdown. Product: 1. Is it quality? Doesn’t have to be top of range, but can’t be bottom of the pile either. 2. Are you competitively priced? Simple question if you know your target market + competitors…e. g. where do you sit in the market? Brand: 1. Are you a new brand selling your own product no one has heard of? If so what have you invested into branding? 2. If you’re well known, why are you well known? What’s your USP (unique selling point)? Tracking: 1. Is tracking set up right? Meaning you can track view product pages, add to carts, view carts, initiate checkouts, purchases etc? Audiences: 1. Who are you targeting and how did you come to define this as your target audiences? 2. Are you retargeting people who have visited your site and potentially moved their way down your funnel: add to cart, initiate check out etc. Ads: 1. Do your ads speak to these audiences? 2. Are you just going straight for a ‘sell sell sell’ approach without educated them on your products and USP? 3. What imagery are you using? Are you testing? 4. Are you utilising dynamic ads with a catalogue for a dynamic experience with each customer?  

Comments

@sanjiv shoot me a message if you're stuck.  

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@romeoromeon22 wow. so much value. copy and pasted into my golden nuggets sheet

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@sanjiv go to amazon and look at how people are bundling offers or bundled packages or buy one get this X % off, buy this get a free tactical flash light or some box of ammo that doesnt even relate to your product. or buy over $200 worth of products, get $20 gift certificate to amazon or to your store for future purchases.  

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@sanjiv do some brand development on FB, IG, YT via paid ads. people that hit your site or landing page off adwords, you can retarget them on fb, yt, ig ads for $5-$10 a day and show them the same product that they had intent to buy. maybe theyre still doing research and it takes time for them to buy a $500 product so you want to keep in front of them on other platforms. those that dont buy right away, might need 7-20 touchpoints. we're doing these for 6 clients on all 4 platforms. they might not buy via google ads directly but we can try to catch them on a youtube or fb ad where they finally trust your brand and end up buying. im doing these for doctors, dentist, real estate agents, loan officers, baker, office suites. long term and nurture game. retargeting their asses for 6 months. lol

Answer 5

Google ads work well for Ecommerce and right away

Comments

@pronate lol

Answer 6

Who is your target market for your ads? Google or Facebook could work fine if the audience and message match

Answer 7

You need to review your landing page to find the reason for the low conversion rate. I advise session recording (ex. ) and using widgets that increase conversion rate - https://rocketpop. io
https://livesession.io

Answer 8

Saw posted in the group .  
https://www.storegrowers.com/

Answer 9

Definitely Google ads for e-commerce, but do some research as to why you not getting conversions. Stupid question but is your checkout working?  

Answer 10

I run a really profitable campaign for a company that sells ditch lights, rock sliders, led light bars and slew of other truck, Jeep & UTV off-roading accessories. If you’d like me to take a look I can. They usually bring in 40k+ a month off google ads and 5k+ mo off ig/fb

Comments

Hi, how can I help?  

Answer 11

Run your numbers through a profitability calculator to make sure that it's possible to even turn a profit with your margins.  

Answer 12

@sanjiv Here is my calculation: 1st week: Extensive market research, competitors research, keyword research, strategy, etc. 2nd week: Historical data analysis & strategy finalization 3rd week: Start campaign & testings (Run some scripts to keep your performance optimized) 6th week: Re-analyze data & evaluate the performance. Start scaling the campaigns that performed and keep re-accessing 3 Months - You should be doing good.  

Answer 13

Google Ads will usually perform better as it’s people actively searching for your products, not browsing FB while in the bathroom. Social media can work well, but you also need to ensure your audiences and targeting is setup correctly. No offense, but based on what you said, my assumption is you throw up an ad to a very broad audience and people just looked and left. I’d check analytics, setup an audience of those that didn’t bounce and ones that viewed multiple products, at least you have an interest category

Answer 14

Good God. You've got over 7000 clicks with no conversions. So even if your next click converts then your website conversion rate is about 0. 001% If you don't have a conversion rate at minimum 1% then there's basically no way of running ads profitably to that website. The problem is your website a million times before it is to do with your ads, unless most of those 7000 clicks were from completely irrelevant keywords