Question

Google says if I spend $2, 000 a month they’ll have a specialist setup my ads campaign. What’s the difference between this and paying a ppc specialist? What’s the advantages & disadvantages of each option?  

Answer 1

They will probably just create a smart campaign and waste your money. A ppc specialist is more performance driven

Comments

Smart campaigns are terrible

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@felixfeliza smart campaign, definition of a oxymoron there.  

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@kimono are the leads qualified? What are the quality of the placements?  

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@kimono so are they qualified? My experience in the past is tons of spam leads and poor quality placements. I have stopped using smart display ever since.  

Answer 2

A specialist income depends on getting results. A Google rep gets paid regardless of results.  

Answer 3

Don’t use their “specialists” or “experts”

Answer 4

The google reps get paid for their idea of what results are good for you. Reality, half the time their metrics are terrible and not good for the client. Find a reputable specialist and grow your ad spend.  

Answer 5

The difference is one knows how to actually setup a campaign properly, and the other is employed by Google

Comments

@superheat2447 lol. Truth!  

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@superheat2447 not 100% true i know many of you had bad experiences but try passing the google onboarding process and having an open internal resources and knowledge , also try running an agency without having your dedicated representative and tell me how it affects your business, I’m not saying that just as an x Googler but as an experienced google ads expert and digital marketer

Answer 6

The ppc specialist knows what they’re doing.  

Answer 7

Now that advice was worth 2k. I’d prefer cash.  

Answer 8

Fox watching the hen house.  

Comments

@periwinkle this 100%

Answer 9

Google's reps are sometimes ok but mostly terrible at understanding how campaigns make money. They are great however at following Google's instructions using your account to test new ways to get more money out of advertisers.  

Answer 10

Google's goal is for you to spend as much as possible, a specialists goal is that you make as much as possible

Answer 11

The main difference is a good specialist will setup & structure the account in a way that it can be easily optimized for ROI. Google reps will setup the account the way they were taught from Google which is usually the bare minimum (at least the accounts I’ve audited and cleaned up). Others have said it already. It basically boils down to one will do it properly and the other is a Goole employee.  

Answer 12

If you pay more than $60 a day, you get American tech support. Otherwise, it's the indian call center where they screw up everything they touch.  

Comments

@roughish I have accounts spending hundreds a day and am still directed to India lol.  

Answer 13

Google will set up what’s best for them. Ppc specialist should listen to your needs and create a strategy around that.  

Answer 14

Don’t use a google specialist. It will be the worst mistake ever

Comments

Use a third party pro who’s intentions are to get you results. A google reps goal is to get google results

Answer 15

Who will guard the guards while the guards are guarding?  

Answer 16

Use them only for advice.  

Answer 17

I would rather enlist the help of a Facebook guru than allow a Google Specialist from Mumbai to take the reigns of my Google Ads account. They have one mission in mind, and that's to get you to spend more money.  

Answer 18

After working in that office it is actually roulette. If you get a good builder they'll do well for you. If bad you are pretty much better off doing it yourself. Think of AdWords like blackjack, even the most experienced people won't win everytime but they at least understand the math to increase your chances.  

Answer 19

Googles reps use general ideas they are not designed to work well for everyone. They will make you spend more though

Answer 20

Don’t trust

Answer 21

You will lose more money. just listen to their advices but in the end handcraft the campaign in your own way

Answer 22

I specialize in google adwords so you get what you pay for. 2000 is not ok.  

Answer 23

Google reps are useless. We have a growth team with several people and never use them. The only thing they do is try and get you to spend more money, set campaigns up so Google has more control, or try new products that usually don’t work.  

Answer 24

The goal for them is to make you spend more money with less conversion.  

Answer 25

They will spend your money faster than you would

Answer 26

Nuff said

Answer 27

The google specialist will help google make more money

Comments

Exactly, they are creating "fast budget consuming" campaings.  

Answer 28

Stick to brand on PPC and put the rest on targeted ads on socials from out audience data.  

Answer 29

Google setting up an account provides bias to the set up. They have one intension only which is to make you spend more regardless of performance. Having said that it's free. You'd be better off learning basics of finding a good freelancer to at least do the set up.  

Answer 30

Did you also post on Reddit? :D

Answer 31

Yeah the Google specialists took a campaign that had a $21 CPA and ran it up to $350 CPA inside of a couple days they’re just flat out useless

Comments

@reformation @fairweather  

Answer 32

The difference is most of the Google Reps that end up being really good, leave Google to get another job. Take your time and choose an agency to help you. Look for an agency that spends much more time learning about your business and goals and less time pitching you on how great they are. It's all about finding a good partner.  

Comments

@penicillin re: reps - absolutely my experience - also when finding the right agency. Look for someone with experience in your field. It saves a lot of pain.  

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@fairweather @adame Even if they don't have experience in the field, from the first experience you have with an agency, you should feel as if the agency is actually listening to what you do. Nobody wants to feel like just another number.  

Answer 33

Cause google actually sucks

Comments

Clarifying. Google reps suck  

Answer 34

Pmed you. Thx

Answer 35

Never do that . Google specialist sucks your budget.