Question

Google says if I spend $2, 000 a month they’ll have a specialist setup my ads campaign. What’s the difference between this and paying a ppc specialist? What’s the advantages & disadvantages of each option?  

Answer 1

The specialist only checks in a few times a quarter. They give you recommendations to do in your account but they're not there day to day, plus you don't have to pay them.  

Answer 2

The advantage is, that your budget will be spent faster and you won’t have to deal with a lot of customers  For 2000 a month you can get a professional with years of experience that actually cares about your budget and your goals.  

Comments

@andorra well, the $2000 is only adspend. Don’t forget the ppc professional’s fee. Probably an additional $500 in this case.  

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@pollination62 A $1500 adspend with $500 to a professional is a much better investment than having Google or Bing blow through $2000.  

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@andorra funny as shit but oh so true!  

Answer 3

Its like a shop assistant meeting you at the door, saying how much you gonna spend, leave with me. Then he gets all the items with most profit for him and you leave thinking. maybe I would have chosen better

Answer 4

I don’t think Google actually does this. That’s called a scam.  

Comments

@codicodices I spend much more than that and I have never heard that from Google either.  

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I don't know the threshold, but many years ago it was called their Jumpstart program. And I'm sure it will be just as poorly built now as it was back then.  

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Last year they set up my smart campaign.  

Answer 5

Its better than doing it yourself if you have no experience but i would recommend having a pro at least setup and get your account in a good spot and then have them check in every month or so

Answer 6

Thats the best way to burn your money

Answer 7

Google: "Let us help with campaign settings. "

Comments

@octuple you missed the client saying "the specialist made some good points, should we try target CPA? " Then, the burning money  

Answer 8

Google Ads Express set up my nonprofit client’s campaign for Google Grants. A local LOCAL food pantry covering just a few cities in Southern California. The campaign was getting clicks from NORTHERN California. Their “specialist” was that incompetent. I cleaned up Google’s work.  

Comments

@madder those ad grant campaigns are such a pain in the ass

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And their people know less than nothing about the program

Answer 9

The Google ads specialists are more salespeople. They're incentivized to push you to automation.  

Answer 10

Google doesnt tell you this. This is false

Answer 11

Dont do it. If it's a 3rd party then you wont know what goes toward spend and what goes to their fees.  

Answer 12

Don’t let google anywhere near your account, their bloody crooks and surprisingly shocking at ppc. Avoid

Answer 13

They are crap and always have been. I usually swear at them and tell them off.  

Answer 14

Tell google to buffer off. They will put a person that studied ads in a textbook and never run a business and they know very little!  

Answer 15

Using Google specialists to configure your ad campaign is like asking a mortgage broker to chose a house for you.  

Answer 16

They'll set you up with a 2000$ spend, and then tell you you should double your budget.  

Answer 17

I have been doing Google Ads since the last 7 years and I try my best to avoid the “specialists”. Once they took my perfectly profitable ad campaign and suggested changes, took me a month to get it back to profitability. Since then whenever I receive an email across all my client accounts, I politely reply to them that we won’t be needing their assistance.  

Answer 18

If google contact you about your ads account. Rule number 1, put the phone down Delete the email

Answer 19

Just no. haha honestly scripted ideas/changes/concepts that generally will have no value to a professional campaign.  

Answer 20

Scam, they don't do that.  

Answer 21

Yes they do that. Google contacted one of my clients saying they assigned a specialist to look after the account for 45 days. Of course my client referred to me and I handled it, and Of course, they recommended increasing budget, but I told them I dont have more budget. Also, they did configure dynamic ads and display ads. The thing is, all my accounts with manual as of last week stopped performing fine. Dont know what happened, if it is due to Google changes. So, they may be forcing us to go automatic and they will spend the budget the way they want. They never want to lose. I am just wondering if now they are having financial issues that need to go with these tactics?  or are they so greedy as usual business man that want more than what they cant spend in their lifetime?  

Answer 22

They are all sitting in India, their objective is to rip you off.  

Answer 23

There is SOME value to hopping on a call with them. I wasn't 100% sure about display advertising and they walked me through some important stuff. But they will try to get you to spend as much as possible. That's their goal

Answer 24

So just be weary

Answer 25

When a monopoly wants to save you money ‍♂️

Comments

Not really a monopoly at all though, in terms of the service they provide they have plenty of competitors such as bing, DuckDuck go and yandex that are on the rise.  

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@liquor 90 percent of search and in terms of Adwords spend 98 percent market share.