+1 vote
by (240 points)
Hi guys, not sure if this is appropriate but I would like to get some insights about GDN's targeting best practices. I currently have a client that signed up for Google Search and Google Display Network. I have planned out the keywords to use for Google Search Ads and am wondering if I use the same keywords for GDN would it be good enough? I am not too sure what type of targeting I should use for GDN (Affinity audiences, Custom Intent audiences, or Keyword targeting) Any thoughts on this would be much appreciated. Thanks.  
Hi guys, not sure if this is appropriate but I would like to get some insights about GDN's targeting

2 Answers

+1 vote
by (4.9k points)
Custom Intent Audiences work best. Use that with placements.  
+1 vote
by (4.9k points)
Ensure that app traffic is excluded though or you will find a lot of junk clicks.  
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